How and where to look for clients for a construction organization
In addition to working to increase the loyalty and satisfaction of regular customers for the company in the construction business, it is important to expand the customer base and seek new customers. This is necessary for the development of the construction business and entry into new levels and market segments.
Even in times of crisis, about 20% of the population annually begins construction or repair. Given the population of our country, customers should be enough for everyone. First of all, disseminate information about the start of the construction business among your circle of friends. It is possible that among your friends there are many potential customers. Having received a number of small orders, do not stop there, move on. Organize cross-marketing with hardware stores: most of their customers need the services of professionals.
Promotion of any type of business today is impossible to imagine without using the capabilities of the global information network. The construction business is no exception. Order web developers to create a presentable website, list all your capabilities there and give examples of work done. This will make it possible to declare itself throughout the country, add respectability to the company, and help a potential customer find you. Do not limit yourself to advertising on the Internet, use time-tested methods: advertisements in newspapers, on radio and TV, distribution of advertising booklets and posting of posters. Attract advertising professionals to promote your construction business. Let everyone do their own thing: you are in construction, advertisers are in promotion.
7 tips to save money but keep the customer
Proposal for the supply of cheap building materials. In the current financial environment, saving for the customer comes first, as does the quality of the materials used. Allow the customer to independently buy building materials, according to his ideas about the future design and financial capabilities. Maybe he will be able to purchase building materials at a reduced price on sales or on promotions.
External or cosmetic repairs. The coating of sanitary ware with acrylic and other materials is very popular among customers, which allows you to do without a complete replacement.
Use import-substituted building materials. The construction business also felt the impact of the import substitution program. Preference is given to building materials from China and Russia. For the most part, they are inferior to similar Western products in many ways, but, if desired, among them it is possible to find worthy options.
Offer “Cottage for rent.” Statistics show that vacationing in your own country house is losing its former popularity. Although the crisis did not affect the cost of suburban housing, not everyone can afford to buy it. For those people who would like to go to nature for the weekend, but do not have their own summer cottage, there is a service for renting country houses. Get a plot away from the bustle of the city and build several cottages there for subsequent rental.
Create demand yourself. Explain to customers the need for repair in the language of use. For example, delaying the repair process in apartment buildings can become dangerous not only for the customer, but also for its neighbors, as flooding and emergency shutdown of electricity or water supply throughout the house are not excluded. Also, the transfer of the repair date leads to an increase in the total cost of construction work. Tell potential customers about savings opportunities. So, replacing windows with double-glazed windows will reduce the cost of additional heating.
Offer promotions and engage in product promotion. The pricing process in the construction business must be adequate to the market. For example, provide discounts to customers paying the full price, enter additional discounts for those who have used mortgage lending. Sale of apartments for shares will allow you to quickly find the money to pay with contractors.
Offer special conditions. Choosing between lower prices and installment plans, choose the last option. Lower prices in the construction and repair business can lead to bankruptcy. Payment by installments became relevant after the economic crisis of 2008 and is still an effective sales tool in the construction business.