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The business plan of the enterprise for the production of ash blocks

The purpose of the project is the organization of a manufacturing enterprise (products – ash blocks) in the city of Nalchik, rep. Kabardino-Balkaria. Ash block is a building material of regional importance, produced from volcanic ash. The advantage of the material is low thermal conductivity, low price, high strength compared to foam and gas blocks.

It is advisable to organize the production of ash blocks in the immediate vicinity of the raw material deposit. To date, deposits have been explored in the Kamchatka Peninsula, in Transcaucasia and in the North Caucasus. Organization of production in Nalchik is justified for several reasons:

distance to the ash field – no more than 150 km

high level of demand for ash blocks due to low solvency of the population

ash block allows you to reduce housing heating costs, which is important for residents of the region

a significant number of residential buildings in the region today are in disrepair or close to it, which implies the need for major repairs or new construction

Invested funds are spent on the purchase of production equipment, on the formation of a working capital fund, marketing, etc. The initiator of the project is KBR-Stroyresurs LLC, a trading company (construction materials). The project involves the diversification and expansion of the existing business. Market – Kabardino-Balkarian Republic. Distribution channel – own retail network.

The difficult economic situation in Russia has a direct impact on all markets and sectors of the economy. This also applies to the building materials market. Since its volume directly depends on the volume of construction and repair work, it is advisable to consider the real estate market as well.

The dynamics of housing commissioning reflected an almost continuous increase in construction volumes since 2000 (Fig. 1). In 2015, the first recession occurred after 2010. The fall was 0.5% compared with the previous year. Experts attribute such a slight drop primarily to the effect of deferred demand, when buildings that were started 2 or more years ago are commissioned. Thus, in subsequent years, a more significant decline in indicators should be expected.

The main factors of influence are: the stoppage of construction of a number of facilities, the transfer of commissioning, the stoppage of the mortgage market (due to an increase in the key rate), the increase in the cost of construction, a drop in demand for housing (due to a decrease in the solvency of the population).

A significant impact was exerted by the increase in prices for construction materials, primarily imported ones. In general, in 2015, price increases averaged 10.4%. The use of imported building materials in business and premium segments can reach 30% of the total, in the economy segment they account for less than 10%. Thus, investing in the local production of cost-effective building materials seems most appropriate.

The depreciation of the ruble against foreign currencies has a positive effect on the competitiveness of domestic products. Nevertheless, against the backdrop of this favorable factor, production volumes of building materials decreased:

brick production in 2015 decreased by 8%

cement production in the same period – by 9.9%

output of concrete wall blocks – by 39.2%

production of ceramic wall blocks – by 9%.

Thus, it should be assumed that in the coming years, while maintaining this trend, a shortage of building materials should be expected. As a result, the organization of their production, especially in the economy segment, is advisable.

Directly at the CBD in November 2016, the government of the republic adopted a development program until 2030. According to this program, the production of building materials, along with the agro-industrial complex, tourism and high-tech industries, is one of the priority areas of development.

The Republic has significant potential for the development of the building materials industry. On its territory there are large reserves of minerals and mineral resources: iron ore, feldspar, gypsum, sand, building limestone, volcanic ash, etc. Large enterprises and combines are leading the production of traditional building materials, such as bricks and prefabricated reinforced concrete structures. In the segment of production of ash blocks, mainly small businesses are engaged.

In connection with the peculiarities of the sharply continental climate of the republic (and the whole of the North Caucasus Federal District as a whole), one of the most important requirements during construction is the increased thermal insulation of the building. In this regard, at the federal level, changes were introduced in the SNIP II-3-79 “Construction Heat Engineering”, which provides for an increase in the thermal insulation of building envelopes by 3.5 times.

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