How and how much you can earn on window dressing
A business such as the provision of services related to window dressing in the advertising age is in demand, especially if the organizer has the ability to convince potential customers.
The entrepreneur must know how to convince the customer of the effectiveness of the services implemented by his company, how much it will increase the sales level of the trading company of the potential customer.
It has long been known that more than 75% of purchases are made by people impulsively. Part of success determines how professionally the shop window of a trading company is designed, it is very important.
The sales layout is also affected by the layout of the goods, that is, the goods in the store should be laid out according to a certain logical system, so that it is easier for customers to find what they are interested in, plus make a passing, unplanned purchase.
How and how much you can earn on window dressing
All this science is called merchandising, its fruits are actively used in the retail industry. Given the pace of life of modern buyers, it is the layout that determines what is bought more and what is on the counter for longer.
Nowadays, people can not afford to spend a lot of time studying the assortment of the store, consulting, reading labels, product characteristics and so on. The services of sales consultants are becoming less and less relevant from year to year; people prefer to buy on their own.
The following principle works – the product sells itself, that is, the showcase is a kind of targeted advertising designed for the necessary segment of consumers. Thanks to the storefronts, stores broadcast information that stimulates their sales, for example, inform potential buyers about discount programs, new products, sales, and other promotional events.
Nuances of opening a window dressing company
An entrepreneur who decides to start a business will need at least $ 8,000 in news, and the investment can fully pay off in a year.
In this business, reputation and customer reviews are of great importance. In order to image, an entrepreneur will have to rent a small office space, and it is desirable that this be the central part of the city, a sleeping area, a busy place.
It is desirable that the company engaged in window dressing had its own online resource, a business card site developed by a professional, filled with only useful, interesting information for people. The site should contain, in addition to a description of the company, a list of services to be sold, contact information, a price list, a module for accepting online orders, feedback categories, a block of work examples.
Potential customers should know, see what masters, designers of window dressing of this company are capable of.
The success of a company that specializes in window dressing of trading enterprises, restaurants and so on depends on the professional qualities, experience and reputation of the designer working there.
It is advisable that a well-known designer already work in the company, although the entrepreneur will have to fidget if he plans to get a real professional. Finding a specialist of this level, even on conditions of generous wages, is not very easy, but real, if you try. You can use the Internet, the resources of recruitment agencies for the above purposes.
Professionals spend at least 2 weeks on window dressing, developing a design idea, selecting materials and so on. The process takes longer if the project uses materials that must be imported from another country. Sometimes the process is delayed because of this for months.
Professional window dressing is a profitable business, as it costs $ 1,000 or more to complete a low-cost window display, and the companies involved in this window usually work on a full prepayment basis.
How else to make money and where to look for customers?
An entrepreneur can, in addition to window dressing, deal with the design of trade, exhibition pavilions, kiosks, and so on. So you can expand the customer base of the company, increase the profitability of the enterprise, plus increase the image.
As a source of income, one can consider various trading enterprises, retail chains that open new points, expand their business, hairdressers, cafes, workshops and so on.
Customers can be searched through various media, online resources, the main thing is that the company has a properly designed portfolio that it can demonstrate to potential customers.
Customers are primarily interested in professional suitability, the level of skill of the designer, and window-dressing masters. In this case, it is difficult to determine the average project cost. Much depends on the area, the complexity of the project, the ambitions of the customer used in the design process.
Sometimes the mark-up exceeds the cost of the details used to complete the data by two or more times, especially when it comes to the implementation of the original design idea, work with expensive materials.